Built to make your campaigns perform, 30characters is the best way to manage Google Ads with AI.https://30chars.com/https://30chars.com/blog/google-ad-copy-testing/https://30chars.com/blog/google-ad-copy-testing/Everyone will tell you to test your RSA copy. Almost nobody has a process for doing it that actually tells them anything.Tue, 26 May 2026 21:00:12 GMTgoogle-ads-tipshttps://30chars.com/blog/teams-support/https://30chars.com/blog/teams-support/You can now invite teammates to your 30characters workspace. One Pro subscription covers up to 3 seats — no per-seat charges.Wed, 29 Apr 2026 23:57:58 GMT30chars-updateshttps://30chars.com/blog/budget-pacing-and-ad-translations/https://30chars.com/blog/budget-pacing-and-ad-translations/Two big ones this month. You can now translate your ads into multiple languages without leaving 30characters, and monitor your campaign spend in real time so you’re not caught off guard at the end of the month.Sun, 22 Mar 2026 20:20:29 GMT30chars-updateshttps://30chars.com/blog/feb-2026-whats-new/https://30chars.com/blog/feb-2026-whats-new/After launching the negative keyword monitor last month, the focus shifted to polishing the core workflows. Better ad generation, a smoother path to Google Ads, and a handful of quality-of-life improvements across the board. Here's everything that shipped.Thu, 12 Feb 2026 01:04:16 GMT30chars-updateshttps://30chars.com/blog/finding-negative-keywords/https://30chars.com/blog/finding-negative-keywords/If you're running Google Ads, you've probably had that moment. You pull up your search term report and see someone clicked your ad after searching "free accounting software" when you're selling a $200/month subscription. Or your HVAC company showed up for "HVAC technician salary."Sun, 25 Jan 2026 03:52:05 GMTuncategorizedhttps://30chars.com/blog/negative-keyword-tool/https://30chars.com/blog/negative-keyword-tool/We’ve added a feature that Google Ads managers have been doing manually for years—reviewing search term reports and finding wasted spend. Now 30characters can flag terms for you automatically.Wed, 21 Jan 2026 15:19:25 GMT30chars-updateshttps://30chars.com/blog/google-ad-headline-pinning/https://30chars.com/blog/google-ad-headline-pinning/Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others. So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.Sat, 16 Aug 2025 02:33:00 GMTgoogle-ads-tipshttps://30chars.com/blog/bulks-ad-generation/https://30chars.com/blog/bulks-ad-generation/We’ve added a very requested feature to answer some power user needs.Mon, 07 Jul 2025 20:36:47 GMT30chars-updateshttps://30chars.com/blog/google-ads-bidding-algorithms/https://30chars.com/blog/google-ads-bidding-algorithms/Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others. So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.Sun, 25 May 2025 20:44:49 GMTgoogle-ads-tipshttps://30chars.com/blog/target-cpa/https://30chars.com/blog/target-cpa/I’ve used Target CPA (tCPA) in dozens of campaigns over the years, and while it can be one of the most powerful bidding strategies in Google Ads, it only works if you approach it with the right expectations and timing. If you're evaluating whether tCPA is the right fit, here’s how I think about it and what I recommend to clients.Fri, 02 May 2025 16:23:13 GMTgoogle-ads-tipshttps://30chars.com/blog/headline-lock/https://30chars.com/blog/headline-lock/You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.Fri, 25 Apr 2025 20:37:18 GMT30chars-updateshttps://30chars.com/blog/keywords-match-types/https://30chars.com/blog/keywords-match-types/If you’ve been running Google Ads for a while, you’ve probably felt the shift. I definitely have. I still remember the days when broad match modifier gave reliable flexibility, and exact match actually meant exact. The control was clean, the strategy was straightforward, and the results were easier to trace back to specific keywords.Fri, 04 Apr 2025 20:11:32 GMTgoogle-ads-tipshttps://30chars.com/blog/account-filter-campaign-search/https://30chars.com/blog/account-filter-campaign-search/You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.Tue, 01 Apr 2025 20:15:17 GMT30chars-updateshttps://30chars.com/blog/ad-previews/https://30chars.com/blog/ad-previews/You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.Tue, 18 Mar 2025 20:57:25 GMT30chars-updateshttps://30chars.com/blog/a-couple-of-ui-improvements/https://30chars.com/blog/a-couple-of-ui-improvements/Good news! We're seeing a lot of usage in 30characters. Bad news: The more ads you all are creating, the harder it was to navigate. So we've added a few things.Fri, 21 Feb 2025 21:22:40 GMT30chars-updateshttps://30chars.com/blog/quick-create/https://30chars.com/blog/quick-create/I've been sending these updates through email to our signed up users. I realized I should've been posting them on the blog as well this entire time. This is a catch up!Sun, 02 Feb 2025 21:54:24 GMT30chars-updateshttps://30chars.com/blog/google-ads-budget-pacing/https://30chars.com/blog/google-ads-budget-pacing/Ad pacing is essential for keeping your Google Ads campaigns on track. It ensures your budget is spent evenly over time, so you avoid overspending early or running out of funds at the end of the month. Here’s how to master ad pacing in Google Ads and maximize your campaign performance.Fri, 10 Jan 2025 16:27:00 GMTgoogle-ads-tipshttps://30chars.com/blog/30characters-has-a-new-look/https://30chars.com/blog/30characters-has-a-new-look/This new UI should help making navigation between campaigns, adgroups and ads a lot easier. And it gives us some flexibility to add new features.Fri, 10 Jan 2025 15:12:51 GMT30chars-updateshttps://30chars.com/blog/best-google-ads-spy-tools/https://30chars.com/blog/best-google-ads-spy-tools/Competitor analysis tools let you uncover the keywords they’re targeting, the ads they’re running, and even the landing pages they’re using to convert leads. This information can help you refine your campaigns, improve ROI, and outperform the competition.Fri, 20 Dec 2024 19:05:19 GMTgoogle-ads-tipshttps://30chars.com/blog/google-ads-learning-phase/https://30chars.com/blog/google-ads-learning-phase/The Google Ads learning phase can disrupt your campaigns, leading to inconsistent performance and wasted budget. If you're managing a campaign, avoiding re-entering this phase is key to maintaining stability and achieving predictable results.Tue, 19 Nov 2024 15:52:11 GMTgoogle-ads-tipshttps://30chars.com/blog/switching-maximize-clicks-to-maximize-conversions/https://30chars.com/blog/switching-maximize-clicks-to-maximize-conversions/Generally, you want to end up on Maximize Conversions, it's likely going to be more efficient from a CPA perspective. You shouldn't switch to Maximize Conversion on your campaigns until you have at least these 3 things.Thu, 14 Nov 2024 17:22:11 GMTgoogle-ads-tipshttps://30chars.com/blog/best-ppc-reporting-tools/https://30chars.com/blog/best-ppc-reporting-tools/A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.Fri, 08 Nov 2024 22:25:13 GMTgoogle-ads-tipshttps://30chars.com/blog/how-many-ads-should-you-have-in-a-google-ads-ad-group/https://30chars.com/blog/how-many-ads-should-you-have-in-a-google-ads-ad-group/Creating Google Ads that perform well is about more than just good writing—it’s also about structure. One big question advertisers have is: How many ads should you put in each ad group? Let's break it down.Wed, 06 Nov 2024 19:31:45 GMTgoogle-ads-tipshttps://30chars.com/blog/whats-new-october-2024/https://30chars.com/blog/whats-new-october-2024/I've been sending these updates through email to our signed up users. I realized I should've been posting them on the blog as well this entire time. This is a catch up!Wed, 30 Oct 2024 14:38:30 GMT30chars-updateshttps://30chars.com/blog/google-ad-examples/https://30chars.com/blog/google-ad-examples/I think everyone can admit they use examples from other advertisers, great artists steal and what not. So I've put together some example ads along with my commentary to help spur those creative juices.Wed, 25 Sep 2024 20:22:48 GMTgoogle-ads-tipshttps://30chars.com/blog/how-to-perform-a-google-ads-audit/https://30chars.com/blog/how-to-perform-a-google-ads-audit/Even if your Ad campaigns have been humming along generating business, an audit can always help you get a little more for your dollar. Is your campaign not working? Even more reason to re-assess the account to see if you can start profiting off of the campaigns.Fri, 06 Sep 2024 21:13:37 GMTgoogle-ads-tipshttps://30chars.com/blog/google-ads-not-showing/https://30chars.com/blog/google-ads-not-showing/Here are 15 common reasons both quiet and loud that you should look over in case your Google Ads campaign isn't working.Mon, 26 Aug 2024 18:08:37 GMTgoogle-ads-tipshttps://30chars.com/blog/google-ads-headline-tips/https://30chars.com/blog/google-ads-headline-tips/Your headline is the first impression you make to potential customers. It plays a large part on whether searchers click or keep scrolling. You only have thirty characters, you need to make them count.Thu, 11 Jan 2024 21:07:27 GMTgoogle-ads-tips