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Using the Keyword Mixer tool is simple:
In the past, when Google Ads allowed for true exact match and broad match modifiers, marketers often mixed keyword prefixes and suffixes to create better general coverage across all keywords. This approach was particularly useful for targeting long-tail keywords that could capture specific, high-intent searches.
While exact match and broad match modifiers have evolved, the Keyword Mixer still serves as a valuable tool. Here’s how you can use it today:
The Keyword Mixer remains a powerful tool for generating keyword ideas, optimizing your campaigns, and ensuring you have comprehensive coverage across different search queries.
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