UTM Builder

What platform or site is sending traffic? e.g. newsletter, twitter, google, etc.

What was the channel? email, organic social, paid search, paid social etc.

All related ads under a single initiative. This field is flexible, as long as we understand the naming convention.

What type of ad was it? e.g. hero_banner, pre-roll, video_ad

Mainly used for paid search keyword tracking, can also be used for audience targeting