An AI negative keyword tool for Google Ads that finds wasted spend
Trusted by 2,000+ Google Ads Pros
Stop paying for searches that don’t fit the page
Custom instructions teach it your business
Tell it what never fits, such as competitor names or job searches.
AI suggests new negatives
Based on the terms you pick and your business.
Email alerts for new terms
Top terms by spend, in the email.
Spend less time in search term reports
Track your savings
See the monthly cost of the clicks your negatives now block.
Up to 1,000 terms a scan
Large campaigns are batched for you.
Filter what you review
By waste score, clicks or cost.
Add your own
Add negatives the scan missed, in the same step.
Search and Performance Max
Scan one campaign or many at once.
In view on the Dashboard
See where scans are set up, and start one where not.
“30chars saved me from spending a ton of hours manually crawling through search term reports for negatives until my eyes bled, and it found stuff I probably would’ve never found”
Luca JanssenFrequently asked questions
How does it decide what to flag?
AI reads the landing page your ads point to, then gives each search term a waste score and a reason.
Which campaigns can it scan?
Search and Performance Max. Scan one campaign or many at once.
How often does it scan?
Daily, weekly, monthly or by hand. Email alerts flag new terms.
How many terms can one scan handle?
Up to 1,000 terms a scan. Large campaigns are batched for you.
Can I teach it about my business?
Yes. Add custom instructions, such as “competitor names are never relevant”, and rescan.
Does it add negatives on its own?
No. It suggests negatives, and you apply the ones you pick.
Is there a free trial?
Yes. Every plan starts with a 14-day free trial.