30characters

A budget pacing tool for Google Ads that warns you before spend drifts

1 campaign underpacing
app.30chars.com/budget-pacing
Budget Pacing by account: Northwind Lending underpacing at 2% of expected pace, Harbor Security and Maple Health Clinic on track
Projected $1,594.53 by Oct 31
app.30chars.com/budget-pacing/harbor-security
Below your 80% threshold
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Sent at 7 AM UTC
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Trusted by 2,000+ Google Ads Pros

HMDGDouble Jump DigitalLodestarKnowVici MediaTwin Creek MediaNettbureauGorilla 360Olive & CoUnion Square Media

Stay on pace without a spreadsheet or a daily login

Alerts on your thresholds

Set over and under limits. Get an instant alert or a morning digest.

Past months

See how each month landed.

Pick what to track

Turn tracking on or off per campaign.

The details that keep a month on budget

Syncs every 6 hours

No exports or spreadsheets.

Projected month-end

Where each campaign’s spend will land.

Status at a glance

On Track, Underpacing, Overpacing or Paused.

Each account’s time zone

Each account is paced in its own time zone.

Built for MCCs

Connect once and pick the accounts under it.

One click from the Dashboard

Click a campaign’s pacing to open its chart here.

Frequently asked questions

How often does spend update?

Every 6 hours. Nothing to export.

What do the statuses mean?

On Track, Underpacing, Overpacing or Paused, based on actual spend against expected pace.

How do alerts work?

Set over and under thresholds. Cross one and you get an email, or pick a 7 AM UTC digest.

Can I choose which campaigns to track?

Yes. Turn tracking on or off per campaign.

Which time zone is used?

Each account is paced in its own time zone.

Can I look at past months?

Yes. Every account has a month picker.

Is there a free trial?

Yes. Every plan starts with a 14-day free trial.

Catch pacing problems before month-end