This is a big update, and a good look at where 30characters is headed: helping you run Google Ads at scale, across every account you manage.
Dashboard
Every account and every campaign, on one screen.
For each campaign you see spend, pacing, impressions, clicks, CTR, CPC, conversions and CPA for this month, compared with the same days last month. When something moves the wrong way, it gets flagged, so you know where to look first.
- Each account is measured in its own time zone, so the numbers line up with Google Ads
- Hover any number to see how it’s calculated
- Paused campaigns fold away so the live ones stay on top
- Click a campaign’s pacing to jump straight into Budget Pacing
- Set your own % change thresholds to decide what gets flagged
Account pages
Each account now has its own page:
- A saved brief and Playbook that new bulk campaigns and ads start from
- When you connect an account, 30characters scans its site and fills in the brief for you
- Pick which Google Ads campaigns to import. Years of old, paused campaigns? Leave them out.
- Connection status, Refresh now and Disconnect, all in one place
Better MCC handling
Before, an MCC came in as one account, with all its campaigns synced together. Now you connect your MCC once and pick the accounts under it. Each one becomes its own account, with its own page, campaigns, sync and pacing.
Push to Google Ads
Built campaigns in bulk? You can now push them straight into a connected Google Ads account. No more CSV and Google Ads Editor step.
- Campaigns arrive paused, so you can review them before anything spends
- Link a Google Ads account right from the push dialog
- CSV export is still there if you prefer it
Budget Pacing by account
Budget Pacing now works the same way: every account side by side, each paced in its own time zone. Click an account to see its campaigns.
Also improved
- Automatic account sync: connected accounts now stay in sync on their own. If you disconnect an account, its data stays.
- Playbooks for Campaign Ads: Playbooks now guide the ads you generate one at a time, not only bulk builds.
- The account dropdown moved: the switcher in the sidebar is gone, so you can see all your work at once. Each page now has its own account filter at the top.
As always, if you have questions or feedback, I’d love to hear it.
