The latest from 30characters and Google Ads Tips
You can now build complete Google Ads campaigns in 30characters and import them via Google Ads Editor. Pick a strategy, point it at a client's site, and 30characters builds the whole thing — keyword research, headlines, descriptions, and full structure — while keeping you in control.
By Raymond Sam
Everyone will tell you to test your RSA copy. Almost nobody has a process for doing it that actually tells them anything.
By Raymond Sam
You can now invite teammates to your 30characters workspace. One Pro subscription covers up to 3 seats — no per-seat charges.
By Raymond Sam
Two big ones this month. You can now translate your ads into multiple languages without leaving 30characters, and monitor your campaign spend in real time so you’re not caught off guard at the end of the month.
By Raymond Sam
After launching the negative keyword monitor last month, the focus shifted to polishing the core workflows. Better ad generation, a smoother path to Google Ads, and a handful of quality-of-life improvements across the board. Here's everything that shipped.
By Raymond Sam
If you're running Google Ads, you've probably had that moment. You pull up your search term report and see someone clicked your ad after searching "free accounting software" when you're selling a $200/month subscription. Or your HVAC company showed up for "HVAC technician salary."
By Raymond Sam
We’ve added a feature that Google Ads managers have been doing manually for years—reviewing search term reports and finding wasted spend. Now 30characters can flag terms for you automatically.
By Raymond Sam
Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others. So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.
By Raymond Sam
We’ve added a very requested feature to answer some power user needs.
By Raymond Sam
Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others. So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.
By Raymond Sam
I’ve used Target CPA (tCPA) in dozens of campaigns over the years, and while it can be one of the most powerful bidding strategies in Google Ads, it only works if you approach it with the right expectations and timing. If you're evaluating whether tCPA is the right fit, here’s how I think about it and what I recommend to clients.
By Raymond Sam
You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.
By Raymond Sam
If you’ve been running Google Ads for a while, you’ve probably felt the shift. I definitely have. I still remember the days when broad match modifier gave reliable flexibility, and exact match actually meant exact. The control was clean, the strategy was straightforward, and the results were easier to trace back to specific keywords.
By Raymond Sam
You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.
By Raymond Sam
You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.
By Raymond Sam
Good news! We're seeing a lot of usage in 30characters. Bad news: The more ads you all are creating, the harder it was to navigate. So we've added a few things.
By Raymond Sam
I've been sending these updates through email to our signed up users. I realized I should've been posting them on the blog as well this entire time. This is a catch up!
By Raymond Sam
Ad pacing is essential for keeping your Google Ads campaigns on track. It ensures your budget is spent evenly over time, so you avoid overspending early or running out of funds at the end of the month. Here’s how to master ad pacing in Google Ads and maximize your campaign performance.
By Raymond Sam
Competitor analysis tools let you uncover the keywords they’re targeting, the ads they’re running, and even the landing pages they’re using to convert leads. This information can help you refine your campaigns, improve ROI, and outperform the competition.
By Raymond Sam
The Google Ads learning phase can disrupt your campaigns, leading to inconsistent performance and wasted budget. If you're managing a campaign, avoiding re-entering this phase is key to maintaining stability and achieving predictable results.
By Raymond Sam
Generally, you want to end up on Maximize Conversions, it's likely going to be more efficient from a CPA perspective. You shouldn't switch to Maximize Conversion on your campaigns until you have at least these 3 things.
By Raymond Sam
A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.
By Raymond Sam
Creating Google Ads that perform well is about more than just good writing—it’s also about structure. One big question advertisers have is: How many ads should you put in each ad group? Let's break it down.
By Raymond Sam
Generate high-performing ads from any landing page in minutes. Find search terms burning your budget and add negatives in one click.
