Character Limits Guide
You need to be concise when writing copy for ads and social media. Here are all your limits across different channels.
Facebook Ads:
• Headline: Keep it concise and engaging within 40 characters.
• Primary Text: Make sure your main message fits within 125 characters.
• Ad Link Description: Provide additional context or a call to action in 30 characters.
Google Ads:
• Business Name: Your brand name should fit within 25 characters.
• Headline: Capture attention with a headline up to 30 characters.
• Description: Describe your offer or product within 90 characters.
LinkedIn Ads:
• Intro Text: Sum up your ad in 150 characters.
• Headline Truncation: Keep your headline’s key message within 70 characters, though you can use up to 200 characters.
• Description Truncation: Your description’s main points should be clear within 100 characters, but you can use up to 300 characters.
X/Twitter:
• Xeet/Tweet: Share your thoughts or promotional content in 280 characters or less.
Threads:
• Post: Engage your audience with a message up to 500 characters.
TikTok Ads:
• Title: Make a strong impression with a title up to 40 characters.
• Description: Add more details or a call to action within 100 characters.
Remember, clarity and brevity are key in digital advertising. Keep your messages short, clear, and to the point so they stand out and stay inside each platform’s rules.
Use this tool to check that your copy fits each character limit and make every word count!
