The Google Ads learning phase can disrupt your campaigns, leading to inconsistent performance and wasted budget. If you're managing a campaign, avoiding re-entering this phase is key to maintaining stability and achieving predictable results.

Generally, you want to end up on Maximize Conversions, it's likely going to be more efficient from a CPA perspective. You shouldn't switch to Maximize Conversion on your campaigns until you have at least these 3 things.

A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.

Creating Google Ads that perform well is about more than just good writing—it’s also about structure. One big question advertisers have is: How many ads should you put in each ad group? Let's break it down.

I think everyone can admit they use examples from other advertisers, great artists steal and what not. So I've put together some example ads along with my commentary to help spur those creative juices.