Conversion Rates
Calculated Funnel Values
Funnel Breakdown
Enter values to see results.
Funnel Breakdown
Enter values to see results.
Conversion value is the estimated revenue or business impact tied to a specific action—like a purchase, sign-up, or lead—tracked in Google Ads. Unlike simple conversion counts, which just tell you how many actions occurred, conversion value tells you how valuable those actions were.
For example, 10 conversions worth $5 each are very different from 10 worth $500 each. Google Ads uses conversion value to help optimize your bids toward more profitable outcomes using Smart Bidding strategies like Maximize Conversion Value or Target ROAS (Return on Ad Spend).
Tracking and assigning accurate conversion values allows you to:
Measure real ROI from your ad spend
Optimize bidding based on revenue, not just volume
Prioritize higher-value actions (e.g., purchases over newsletter signups)
Make smarter budget decisions grounded in actual business impact
Without conversion value, you’re flying blind—treating all conversions the same, even when they’re not.
Handy little tools to speed up your work.
