
How to get the most out of Target CPA in Google Ads (updated for 2025)
I’ve used Target CPA (tCPA) in dozens of campaigns over the years, and while it can be one of the most powerful bidding strategies in Google Ads, it only works if you approach it with the right expectations and timing.
If you’re evaluating whether tCPA is the right fit, here’s how I think about it and what I recommend to clients.