✨ What’s New: Lock headlines, new default names & an update on our future roadmap

This week we’ve added a few quality of life features that will make refining ads and organization a lot easier.

Also, in the second half of this email, I’m sharing the end goal for 30characters and our big swing features that we’re working on. 👇

🔒 Headline lock

Lock headlines that you want to exclude from a regeneration. This is useful for saving the headlines you like but want to add further instructions to regen the rest of the ad. You can do this for headlines and descriptions.

Sorry about the slight UI jank on this one! I wanted to get this out ASAP, we have a polish round coming up soon, but want to get more functionality out first.

🏷️ Auto naming of assets

I was getting tired of seeing all the “Generated Ad” listings on my view and I’m sure it made every thing harder to navigate.

By default we’ll now name every quick generated campaign, ad group & ad based on the content.

You can quickly rename everything as needed, but by default all quick created ads will have a logical name so you can find your place easily.

🪢 Loose ends

A couple of little things added this time as well. In no specific order.

1. The recent ads list shows 6 recent ads instead of 3. 
2. Language now shows up on the campaign card
3. Added Czech language
4. Fixed a bug where updating the landing page url was not updating the url in preview

✨ What’s next

I think I’ve done a bad job of communicating what our vision for 30characters is.

It started off as a way for me to improve on the lacklustre ChatGPT output for ads, but we’ve landed on what the end goal is.

I’m not in any qualified to predict whether true autonomous AI will be a thing, but I don’t think we’re currently anywhere near close to an agent running a campaign from start to finish.

What I do think is a reality, we’re going to be able to do a lot more with less with AI-assistance. Mech suits, not robots.

And that’s the goal for 30characters, augment Google Ads users like you with tooling so you can 2x-3x the work without any drop in quality.

So with that here’s the big things we’re working on next:

💪 Bulk ad creation

Give us a list of urls and other inputs and we’ll generate ads for each row, all auto named and organized. Work out of a spreadsheet, and generate all the ads in a few minutes.

🖇️ API integration

Some of you have asked for this since the start. 30characters will connect directly to Google Ads. To start, this will enable pushing ads from 30characters into your already created campaigns.

Longer term, we will be able to pull existing campaign data, sync and refine ad copy within 30characters.

📜 Keyword research

In the theme of 2x-3xing work, I know I spend a decent amount of time setting up campaign structure, STAGs and generally having tight keyword research.

30characters will help with putting together STAGs, enrich with monthly volume and CPC data.

You’ll be able to decide what type of keywords to ideate for:

1. Informational
2. Navigational
3. Commercial
4. Transactional
   

As well as find

1. Exact match (keyword matched only)
2. Broad match (related search topics)

As always, if you have ideas for how 30characters can help achieve this vision of building a mech suit for Google Ads users.

All the best,
Ray
30characters Co-founder