Tracking PPC campaigns and reporting is a work intensive task. A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.
The Best PPC Reporting Tools
- Data Looker Studio for flexible and free dashboarding
- Google Sheets for custom DIY reporting
- Supermetrics for connecting multiple sources to destinations
- Agency Analytics for great looking out of the box reports
- Funnel.io for integrating beyond PPC sources and well integrated dashboards
- Dashthis for easy to use visual reporting
- Swydo for a budget friendlier easy to use tool
- Dataslayer for a more affordable reporting connector tool
- Optmyzr for an all in one optimization and reporting suite
What Makes a Great PPC Reporting Tool?
When I evaluated these tools, I focused on a few factors:
- Ease of Use – Good tools are easy to navigate, with dashboards and data displays that make sense. I want to be able to get to value quickly.
- Data Integration – I’m often on multiple channels for my clients. I want my reporting tools to connect to major ad platforms like Google Ads and Facebook Ads, letting you see all your metrics in one place.
- Customization Options – From personalizing reports to tailoring metrics, great tools let you shape reports to fit your specific needs.
- Automation Capabilities – Automating data pulls and report generation saves time so you can focus on optimizing your campaigns.
- Value for Money – I looked for tools that offer solid features at a fair price, whether you’re managing a few campaigns or handling multiple clients.
Best for Budget-Friendly Reporting
Data Looker Studio
Why Data Looker Studio is great: Data Looker Studio is free and flexible, with an easy-to-use design that pulls data from multiple sources.
Cons: Limited integrations beyond Google’s ecosystem.
Data Looker Studio is a Google tool that provides customizable, interactive dashboards. It’s especially great for beginners who want a tool that doesn’t require coding and allows for easy integration with Google Ads and other data sources. You can create various report templates, set filters, and share reports with team members or clients, making collaboration easy. There are a lot of templates available to get good looking dashboards up and running fast.
Price: Free.
Best for Small Campaigns and DIY Reporting
Google Sheets
Why Google Sheets is great: Google Sheets is free and fully customizable, with add-ons that can simplify reporting.
Cons: Requires setup time to build reports manually. No automatic data without additional tools.
Google Sheets is a great DIY option for creating PPC reports. With tools like Supermetrics add-ons or custom-built templates, you can automate data pulls and visualize metrics without any additional software. For smaller campaigns, it’s a cost-effective way to handle reporting. Google Sheets also allows for real-time collaboration, making it easy for team members to work together on reports. When set up well, punching in new numbers and seeing all the charts and graphs update is very satisfying.
Price: Free (with optional paid add-ons).
Best for Managing Multiple Client Accounts
Supermetrics
Why Supermetrics is great: Supermetrics connects with many platforms, saving time by pulling all your data into one place.
Cons: Can get pricey with multiple integrations.
Supermetrics is designed to help marketers streamline their reporting by integrating data from multiple PPC platforms like Google Ads, Facebook Ads, and LinkedIn Ads. The tool connects directly to Google Sheets, Excel, and Data Looker Studio, giving agencies the flexibility to create custom reports with minimal hassle. It’s ideal for agencies handling multiple clients, as it simplifies data collection, saving hours on manual work. It’s a proven tool that can help connect the dots on all these ad platforms, reliably and automatically.
Price: Starting at $37/month per destination
Best for Agencies Needing Client-Friendly Reports
Agency Analytics
Why Agency Analytics is great: Agency Analytics offers ready-made dashboards and automated reporting, saving agencies time on client reports.
Cons: Limited customization on certain dashboards.
Agency Analytics simplifies client reporting by providing pre-built dashboards, white-label reporting options, and real-time data updates. Besides PPC metrics, it includes SEO and social media tracking, so agencies get an all-in-one reporting solution. The client portal feature lets agencies share reports securely with clients, who can log in to see their data anytime.
Price: Starting at $79/month, $65/month on annual plan
Best for Clear, Organized Data from Multiple Sources
Funnel.io
Why Funnel.io is great: Funnel.io organizes data from various channels, making it easy to visualize across platforms.
Cons: High starting price might not suit smaller businesses.
Funnel.io connects PPC data, CRM information, social media metrics, and more into one place, helping marketers visualize multi-channel performance without switching tools. It integrates with major ad platforms and provides easy export options to Data Looker Studio, Google Sheets, and other BI tools. It’s especially useful for marketers handling complex campaigns across various platforms.
Price: Starting at $399/month.
Best for Visual, User-Friendly Reports
DashThis
Why DashThis is great: DashThis offers quick setup with templates and a drag-and-drop editor for easy visual reporting.
Cons: Limited customizations for advanced users.
DashThis provides a straightforward setup with a library of templates and a drag-and-drop editor that lets users create visually appealing reports quickly. It’s perfect for marketers or teams that want to impress clients with polished, professional-looking reports without extensive setup. DashThis also supports integrations with popular PPC and social media platforms, making it a solid choice for visual reporting.
Price: Starting at $49/month.
Best for In-Depth PPC Insights and Team Flexibility
Swydo
Why Swydo is great: Swydo offers customizable reports with a strong PPC focus, ideal for teams looking for specific PPC insights.
Cons: Limited integrations compared to other tools.
Swydo focuses on PPC data but also includes SEO and social media analytics, making it ideal for agencies that need multi-platform insights. It allows teams to set goals, track KPIs, and create client-ready reports with ease. Swydo’s scheduling and automation options make it simple to set up regular reports that go directly to clients, helping teams maintain a hands-off reporting process.
Price: Starting at $49/month.
A great budget alternative to Supermetrics
Dataslayer
Why Dataslayer is great: Dataslayer integrates seamlessly with multiple data sources, making it a versatile choice for PPC managers who need quick insights without heavy software.
Cons: Not as comprehensive as Supermetrics
Dataslayer not only pulls data into Google Sheets but also integrates with Data Looker Studio and Excel, allowing for flexible reporting options. It supports connections with major platforms like Google Ads, Facebook Ads, and Bing Ads, enabling users to track performance across multiple campaigns in one place. For those who prefer working within Sheets, Dataslayer provides powerful customization options, while users looking for more complex reports can leverage its integrations with Looker Studio for visual dashboards.
Price: Starting at $34.99/month.
Best for Combining Reporting with Campaign Optimization Tools
Optmyzr
Why Optmyzr is great: Optmyzr goes beyond reporting, helping automate tasks and optimize PPC campaigns.
Cons: Higher price may not fit smaller budgets.
Optmyzr is known for its campaign optimization features that automate various tasks, from bid adjustments to keyword optimizations. While it includes powerful reporting capabilities, its real value is in helping PPC managers actively improve campaign performance. This tool is a top choice for advanced PPC users looking to do more than just view data, as it provides actionable insights and supports campaign adjustments directly from the dashboard.
Price: Starting at $249/month.
