Google Ads Copy Testing Tool: How to A/B Test RSA Headlines
Everyone will tell you to test your RSA copy. Almost nobody has a process for doing it that actually tells them anything.
By Raymond Sam
Category: Google Ads Tips
Google Ad headlines: To pin or not pin
Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others. So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.
By Raymond Sam
Google Ads Bidding Algorithms Explained
Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others. So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.
By Raymond Sam
How to get the most out of Target CPA in Google Ads (updated for 2025)
I’ve used Target CPA (tCPA) in dozens of campaigns over the years, and while it can be one of the most powerful bidding strategies in Google Ads, it only works if you approach it with the right expectations and timing. If you're evaluating whether tCPA is the right fit, here’s how I think about it and what I recommend to clients.
By Raymond Sam
Google Ads Match Types: Exact, Phrase & Broad in 2025
If you’ve been running Google Ads for a while, you’ve probably felt the shift. I definitely have. I still remember the days when broad match modifier gave reliable flexibility, and exact match actually meant exact. The control was clean, the strategy was straightforward, and the results were easier to trace back to specific keywords.
By Raymond Sam
Tips for Managing Google Ads Budget Monitoring and Spend Pacing
Ad pacing is essential for keeping your Google Ads campaigns on track. It ensures your budget is spent evenly over time, so you avoid overspending early or running out of funds at the end of the month. Here’s how to master ad pacing in Google Ads and maximize your campaign performance.
By Raymond Sam
Best Google Ads Competitor Analysis Tools 2025
Competitor analysis tools let you uncover the keywords they’re targeting, the ads they’re running, and even the landing pages they’re using to convert leads. This information can help you refine your campaigns, improve ROI, and outperform the competition.
By Raymond Sam
All the things that can start learning phase in Google Ads
The Google Ads learning phase can disrupt your campaigns, leading to inconsistent performance and wasted budget. If you're managing a campaign, avoiding re-entering this phase is key to maintaining stability and achieving predictable results.
By Raymond Sam
When to switch from Maximize Clicks to Maximize Conversions
Generally, you want to end up on Maximize Conversions, it's likely going to be more efficient from a CPA perspective. You shouldn't switch to Maximize Conversion on your campaigns until you have at least these 3 things.
By Raymond Sam
The 9 Best PPC Reporting Tools in 2026
A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.
By Raymond Sam
Write high-performing Google ads and find wasted spend without the busywork
Generate high-performing ads from any landing page in minutes. Find search terms burning your budget and add negatives in one click.