Generally, you want to end up on Maximize Conversions, it’s likely going to be more efficient from a CPA perspective. You shouldn’t switch to Maximize Conversion on your campaigns until you have at least these 3 things.

A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.

Creating Google Ads that perform well is about more than just good writing—it’s also about structure.

One big question advertisers have is: How many ads should you put in each ad group? Let’s break it down.

I think everyone can admit they use examples from other advertisers, great artists steal and what not. So I’ve put together some example ads along with my commentary to help spur those creative juices.

Even if your Ad campaigns have been humming along generating business, an audit can always help you get a little more for your dollar.

Is your campaign not working? Even more reason to re-assess the account to see if you can start profiting off of the campaigns.

Here are 15 common reasons both quiet and loud that you should look over in case your Google Ads campaign isn’t working.

Your headline is the first impression you make to potential customers. It plays a large part on whether searchers click or keep scrolling. You only have thirty characters, you need to make them count.