The Google Ads learning phase can disrupt your campaigns, leading to inconsistent performance and wasted budget. If you're managing a campaign, avoiding re-entering this phase is key to maintaining stability and achieving predictable results.
By Raymond Sam
Generally, you want to end up on Maximize Conversions, it's likely going to be more efficient from a CPA perspective. You shouldn't switch to Maximize Conversion on your campaigns until you have at least these 3 things.
By Raymond Sam
A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.
By Raymond Sam
Creating Google Ads that perform well is about more than just good writing—it’s also about structure. One big question advertisers have is: How many ads should you put in each ad group? Let's break it down.
By Raymond Sam
I've been sending these updates through email to our signed up users. I realized I should've been posting them on the blog as well this entire time. This is a catch up!
By Raymond Sam
I think everyone can admit they use examples from other advertisers, great artists steal and what not. So I've put together some example ads along with my commentary to help spur those creative juices.
By Raymond Sam
Even if your Ad campaigns have been humming along generating business, an audit can always help you get a little more for your dollar. Is your campaign not working? Even more reason to re-assess the account to see if you can start profiting off of the campaigns.
By Raymond Sam
Here are 15 common reasons both quiet and loud that you should look over in case your Google Ads campaign isn't working.
By Raymond Sam
Your headline is the first impression you make to potential customers. It plays a large part on whether searchers click or keep scrolling. You only have thirty characters, you need to make them count.
By Raymond Sam
Generate high-performing ads from any landing page in minutes. Find search terms burning your budget and add negatives in one click.
