I’ve used Target CPA (tCPA) in dozens of campaigns over the years, and while it can be one of the most powerful bidding strategies in Google Ads, it only works if you approach it with the right expectations and timing. If you're evaluating whether tCPA is the right fit, here’s how I think about it and what I recommend to clients.
By Raymond Sam
You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.
By Raymond Sam
If you’ve been running Google Ads for a while, you’ve probably felt the shift. I definitely have. I still remember the days when broad match modifier gave reliable flexibility, and exact match actually meant exact. The control was clean, the strategy was straightforward, and the results were easier to trace back to specific keywords.
By Raymond Sam
You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.
By Raymond Sam
You can now preview all of your generated and edited ads by clicking the top right preview button. This is helpful for seeing headline and description combos so you can fine-tune them even more.
By Raymond Sam
Good news! We're seeing a lot of usage in 30characters. Bad news: The more ads you all are creating, the harder it was to navigate. So we've added a few things.
By Raymond Sam
I've been sending these updates through email to our signed up users. I realized I should've been posting them on the blog as well this entire time. This is a catch up!
By Raymond Sam
Ad pacing is essential for keeping your Google Ads campaigns on track. It ensures your budget is spent evenly over time, so you avoid overspending early or running out of funds at the end of the month. Here’s how to master ad pacing in Google Ads and maximize your campaign performance.
By Raymond Sam
This new UI should help making navigation between campaigns, adgroups and ads a lot easier. And it gives us some flexibility to add new features.
By Raymond Sam
Competitor analysis tools let you uncover the keywords they’re targeting, the ads they’re running, and even the landing pages they’re using to convert leads. This information can help you refine your campaigns, improve ROI, and outperform the competition.
By Raymond Sam
Generate high-performing ads from any landing page in minutes. Find search terms burning your budget and add negatives in one click.
