Budget Pacing Tool for Google Ads

Get alerted when your campaigns get off pace

30characters Budget Pacing Tool

Trusted by 2,000+ Google Ads Pros

Glen Buchanan

“30characters is a fantastic tool for when I get ad foggy and need inspiration. It’s made the task of creating new campaigns so much easier. I’m using it regularly now and can’t imagine going back”

Max Idas

Max Idas

“This tool significantly streamlines the launching process, allowing me to get campaigns live much faster. It consistently helps achieve an ‘Excellent’ ad strength, leading to lower CPCs while improving CTRs and CVRs.”

Luca Janssen

“30chars saved me from spending a ton of hours manually crawling through search term reports for negatives until my eyes bled, and it found stuff I probably would’ve never found”

Stay on Pace

Track your Google Ads spend against monthly budgets in real time. Get alerted before campaigns overspend or underspend.

Know exactly where you stand connect your Google Ads account and see every campaign’s daily spend plotted against its monthly budget, with projected end-of-month totals.

Catch problems before they cost you get email alerts when campaigns start overpacing or underpacing, with configurable thresholds and a grace period so you’re not flooded with noise early in the month.

Morning digest opt into a single daily email with a full pacing summary across all monitored campaigns instead.

30characters Budget Pacing Tool

Automatic syncing

Spend data syncs every 6 hours from Google Ads — no manual exports or spreadsheet work.

Cumulative spend chart

Visual daily spend chart showing actual vs. expected pace for chart each campaign and your account overall.

Multi-account support

Get notified when new suggestions are found so you can take action before more budget is wasted.

Overpace & underpace alerts

Set custom thresholds for both overspending and underspending, and get notified only when it matters.

Historical month view

Look back at previous months to compare pacing trends and spot patterns in how your campaigns spend over time.

Campaign-level monitoring

Choose exactly which campaigns to track — toggle monitoring on or off per campaign without affecting
the rest of your account.