AI Powered Negative Keyword Tool for Google Ads

30characters automatically finds bad performers and low fit keywords so you can spend more on high-intent keywords.

30characters Negative Keywords tool

Trusted by 2,000+ Google Ads Pros

Luca Janssen

“30chars saved me from spending a ton of hours manually crawling through search term reports for negatives until my eyes bled, and it found stuff I probably would’ve never found”

Stop wasting ad spend on bad searches

Automatically look over your search term reports for bad fit and wasted spend. 1-click apply to your campaigns.

Find waste spend automatically connect your Google Ads account and our AI will regularly scan your search term reports to surface the clicks that are costing you money without results.

Qualitative & Quantitative Reasons each suggestion comes clear reasoning explaining why a term should be added as a negative keyword, beyond just the numbers.

Apply in one click select negative keywords and apply them directly to Google Ads.

AI-powered analysis

AI analyzes your search terms against metrics and relevancy to your landing pages in the campaign.

Automated scanning

Schedule regular scans so you never miss a negative keyword opportunity. Run manual scans anytime.

Email alerts

Get notified when new suggestions are found so you can take action before more budget is wasted.

Match type control

Choose exact, phrase, or broad match for each negative keyword to control how restrictive they are.

Track your savings

See how much you’ve saved by the total cost of clicks you’re now blocking with your negative keywords.

Apply Negatives

Review suggestions, select the ones you want, and apply them directly to your Google Ads campaigns in a few clicks.