Author: Raymond Sam

Raymond is the co-founder of 30characters. He’s been in growth marketing for 15 years and independently consulting for 5 years. He’s recently started to build tools to help marketers be more effective and efficient.
30characters Ad Previews

✨ What’s New: Ad Previews

You can now preview all of your generated and edited ads by clicking the top right preview button.

This is helpful for seeing headline and description combos so you can fine-tune them even more.

Budget pacing graphic

Tips for Managing Google Ads Budget Monitoring and Spend Pacing

Ad pacing is essential for keeping your Google Ads campaigns on track. It ensures your budget is spent evenly over time, so you avoid overspending early or running out of funds at the end of the month. Here’s how to master ad pacing in Google Ads and maximize your campaign performance.

A sample of the new 30characters UI.

30characters has a new look!

This new UI should help making navigation between campaigns, adgroups and ads a lot easier. And it gives us some flexibility to add new features.

Best PPC Spy tools

Best Google Ads Competitor Analysis Tools 2025

Competitor analysis tools let you uncover the keywords they’re targeting, the ads they’re running, and even the landing pages they’re using to convert leads. This information can help you refine your campaigns, improve ROI, and outperform the competition.

Brain sitting on a screenshot saying the campaign is in learning phase.

All the things that can start learning phase in Google Ads

The Google Ads learning phase can disrupt your campaigns, leading to inconsistent performance and wasted budget. If you’re managing a campaign, avoiding re-entering this phase is key to maintaining stability and achieving predictable results.

Best PPC Reporting Tool Logos

The 9 Best PPC Reporting Tools in 2025

A great reporting tool can save you time, show you what’s working, and help you make decisions that drive better results. Here’s a list of the best PPC reporting tools, in my opinion.

Write Effective Search Ads 10x Faster

Get past writers block. Generate good headlines, descriptions and more with just a few inputs.