After launching the negative keyword monitor last month, the focus shifted to polishing the core workflows. Better ad generation, a smoother path to Google Ads, and a handful of quality-of-life improvements across the board.
Here’s everything that shipped.
If you’re running Google Ads, you’ve probably had that moment. You pull up your search term report and see someone clicked your ad after searching “free accounting software” when you’re selling a $200/month subscription. Or your HVAC company showed up for “HVAC technician salary.”
We’ve added a feature that Google Ads managers have been doing manually for years—reviewing search term reports and finding wasted spend. Now 30characters can flag terms for you automatically.
Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others.
So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.
We’ve added a very requested feature to answer some power user needs.
Every time someone types something into Google, there’s an auction that happens in real time. Your ad is competing with others.
So here’s a simple breakdown of how it all works. No jargon, just the stuff that matters.
I’ve used Target CPA (tCPA) in dozens of campaigns over the years, and while it can be one of the most powerful bidding strategies in Google Ads, it only works if you approach it with the right expectations and timing.
If you’re evaluating whether tCPA is the right fit, here’s how I think about it and what I recommend to clients.
You can now preview all of your generated and edited ads by clicking the top right preview button.
This is helpful for seeing headline and description combos so you can fine-tune them even more.
If you’ve been running Google Ads for a while, you’ve probably felt the shift. I definitely have. I still remember the days when broad match modifier gave reliable flexibility, and exact match actually meant exact. The control was clean, the strategy was straightforward, and the results were easier to trace back to specific keywords.
You can now preview all of your generated and edited ads by clicking the top right preview button.
This is helpful for seeing headline and description combos so you can fine-tune them even more.
Get past writers block. Generate good headlines, descriptions and more with just a few inputs.
